WHY GIVE GIFTS AT ALL? In today’s world, clients have so many choices. It is no longer enough to simply “satisfy” clients. They must be delighted in order to continue the relationship.
The act of giving can be so much more than the trinkets and “swag” we are used to receiving from companies at trade shows and in the mail. Done correctly, strategic gifting can result in tangible symbols of a meaningful business relationship. The gift can actually further the relationship as well as represent it.
WHY OUR GIFTS? Three reasons:
Top-of-Mind Awareness The N.A.R. states that 88% of clients said they loved their agents and would use them for future business but 2 years after the transaction, only 12% could actually recall their agents names. The reality is that after a couple of years most gifts, although really nice, don’t last the test of time and most people just forget about that bottle of wine or the $25 gift card.
Tax Deductions If we’re going to spend the money anyway, it’s simply smart to choose a gift you can write off 100%.
Systems: Running around for a gift last-minute for every single client simply isn’t efficient or wise. Let us create a customized quote—-made just for you and your unique business—that takes gifting off your plate for the entire year.
Stand out with strategic branded gifts designed to continue to add value to the clients home for years keeping you top of mind!
Gesture Gifts
Gift Basket
Gift Card
Dinner
Bottle of Wine
Life expectancy? 30 days
Number of uses? One
Tax deductibility? $25 maximum
Strategic Gifts
CUTCO
Canteen
Gratitude Boxes
Cutting Boards
Life expectancy? Forever!
Number of uses? Daily (Forever)!
Tax deductibility? 100%!
TOP 10 REASONS BUSINESSES LOVE CUTCO CLIENT GIFTS
1. Best of Class. If someone has Rolex and you give him a Fossil, that gift will land in a drawer or given to grandkids. Doesn’t need to cost $10,000 but make the gift best in class.
2. Unique. No one wants to add to their collection of five padfolios, eight pieces of luggage, or three pairs of golf shoes. Give something different and that cannot be bought at Walmart or Nordstrom.
3. Practical. A plaque that hangs on a wall or crystal that collects dust in the china cabinet is not an ideal gift. Most executives have plenty on their office wall. Give something that gets used on a regular basis.
4. Longevity. Anything consumable and last minutes has low ROI and is quickly forgotten. Find something that will last years or even decades.
5. Personalized. Since the beginning of time people have built monuments and given large sums of money to get their name remembered. People love to see their name on high level things & feel special when they do so.
6. Auto-Pilot. Business moves so fast today that it can be difficult to keep up daily agendas. Finding a gifting program that can be easily duplicated over and over again is important if it’s going to be consistent and still special.
7. Multi-Dimensional. Give a gift that includes the spouse. It wins game changing brownie points for the giver & the recipient.
8. Unexpected. The element of surprise can elevate a gift from good to great because if there is no expectation, the bar of what it takes to Wow someone is lowered.
9. Visible. If you are investing good money in gifts, it would be nice if the gift and brand was seen by someone’s circle of influence. If done properly, it can spur conversations about a company that would normally not take place.
10. Classy. Most branded gifts are tacky. Even the best gift that is over branded will not be used by high level executives for fear of looking like a walking billboard.